Author Seeks Readers - Promote Yourself & Your Writing | with Emma Petfield
Saturday 26/7/25
10am - 1pm
Saturday 26/7/25
10am - 1pm
Saturday 26/7/25
10am - 1pm
Course description
Whether seeking an agent or planning to publish independently, knowing and directly connecting with readers is an important skill for emerging authors. In this dynamic, practical three-hour workshop, on which spaces are limited to eight participants, you’ll learn how to identify who your audience is, where your book sits and which titles and authors to compare it to. You’ll explore how online and social media platforms such as TikTok, Instagram and Substack can work for you, and discover how to find and engage with reviewers and early readers, as well as discussing other ways to help your book stand out from the crowd and boost your profile as an author.
About the tutor
Emma Petfield is an award-winning marketing consultant with a decade of publishing experience, turning her passion for storytelling into a dream career in books. She has worked for One More Chapter, HarperCollins UK and John Murray Press, Hachette UK, devising internationally bestselling campaigns for fiction and nonfiction by both debut and brand authors, including Sally Page, Evie Woods, Laurie Gilmore, Susie Dent, Mick Herron, and Miriam Margolyes. She specialises in digital marketing, covering everything from social media strategy and online advertising to developing communities and influencer relationships, and running partnerships with internationally recognised brands. Emma was shortlisted for the London Book Fair Trailblazers Award 2022 and has received three Book Marketing Society awards for her campaigns.